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Why pay for costly software and complicated hardware to live stream events? Explore these five free tools instead.

Live streaming events has its upsides, and as businesses invest in their remote work infrastructure, it’s becoming an essential practice.

You can reach people who couldn’t make it to the event due to cost, timing, or logistical limitations. You can expand the audience reach beyond your venue or city and attract digital viewers from around the world. You can also increase audience engagement by allowing viewers to comment and ask questions.

Live streaming also allows you to keep the show running when crises such as the coronavirus outbreak hit. Large-scale events such as the Grammys and Broadway readings can shut down their physical presence and take the show online. Musicians and artists can use it to live stream impromptu gigs and create digital events from scratch.

There are many live streaming tools that can be used to broadcast events online.

However, if cost concerns are keeping you from live streaming, then free live streaming tools are a simple fix to the problem.

5 free tools to live stream your event

Here are the tools we will cover (arranged alphabetically): Free mac vpn for china.

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First, what do we mean by “free”? For a tool to be classified as free, it must offer a standalone free version and not a trial version where the product must be purchased after a set period. For more details on how we selected these products, you can read our methodology here.

1. Facebook Live

Facebook Live will help you jump right into broadcasting events online. It comes with dual benefits. Firstly, it bypasses the complexities of traditional live streaming platforms that require hefty hardware setup and complex video rendering capabilities. Next, it taps into an already existing audience base—Facebook friends or Facebook page followers.

✔ A smartphone with the Facebook app installed or a computer/laptop with a built-in/add-on webcam.

✔ A personal Facebook profile or Facebook page for the business/event.

What are the key features of the tool?

• Toggle the privacy setting to make live streams visible to the public or keep them private within friends/followers. Also, tag people or locations and add filters, writing, and drawing to the videos.
• Access metrics such as peak live viewers, total views, average watch time, and viewer demographics.
• Add a personal touch when going live on a smartphone—walk around the event, talk to people, and broadcast from a personal vantage point.
• Screen-share if using a computer/laptop. However, this requires downloading a screen-sharing extension.
• Save videos to your Facebook gallery once the broadcast ends so that they can be viewed later.

What should you watch out for when using the tool?

• Negative comments from any viewer are visible to the entire audience and enshrined in the video.
• Using Facebook’s built-in publisher to enhance the video quality of the live stream requires technical know-how and third-party tools.
• Live stream can be also fetched from a video encoder via an API. However, the process requires some technical know-how and screening under Facebook’s App Review policies.

2. Instagram Live

Instagram Live is a feature of Instagram Stories that can be used to broadcast events to a digital audience and engage with them in real time. It is quite similar to Facebook Live in its functionalities and user experience. The catch is that Instagram Live allows users to go live only on the mobile version of the tool and not the desktop version.

✔ A smartphone with the Instagram app installed.

✔ A personal or business/event Instagram profile.

What are the key features of the tool?

• Draw, color, tag people, and add location, emojis, gifs, and filters on the live feed in real time.
• Select between private or public audiences. Whenever a live stream starts, push notifications alert the user’s followers.
• Engage with the audience as they send likes and comments. A stream of comments is displayed on the bottom of the screen—pin select comments to the top of the comment stream or disable comments entirely.
• Filter out comments containing offensive keywords, phrases, or emojis by choosing the “hide offensive comments” option before going live.
• Save videos to Stories so that they can be revisited by viewers for up to 24 hours after a live stream. Saving videos to Highlights on the profile makes them available beyond 24 hours.
• Go live with another user on Instagram by having them join your stream and request to go live with you. This yields a split-screen interaction that viewers can watch.

What should you watch out for when using the tool?

• The tool is more accustomed to the portrait view (vertical view with an aspect ratio of 9:16) than the landscape view (horizontal view with an aspect ratio of 3:2).
• All live videos have to be recorded on smartphones. They can’t be imported from other devices.
• You can track metrics such as viewer count, likes, and comments during and after live streams. However, an Instagram Business account is needed for metrics such as accounts reached and impressions.

3. Periscope

Periscope is a livestreaming app for iOS and Android smartphones that helps broadcast events to Twitter as well as the Periscope TV website. Periscope was acquired by Twitter before its launch in 2015 and has since been Twitter’s answer to Facebook Live and Instagram Live.

✔ A smartphone with the Periscope app installed.

✔ A personal or business/event Periscope account.

✔ A Twitter account to connect broadcasts to Twitter.

What are the key features of the tool?

• Alert Periscope followers with an auto-generated notification whenever a broadcast starts.
• Increase the virality of events by enabling viewers to share the live stream on Twitter and Periscope as well as share a link to the broadcast anywhere else.
• Store event broadcasts for replay and let those appear on your Periscope and Twitter followers’ feeds.
• Access broadcast stats such as live viewers, replay viewers, and time watched to better understand the audience.
• Allow all viewers to comment on live streams or send likes, or limit this functionality to the people you follow.

What should you watch out for when using the tool?

• By default, all live streams are public and viewable by anyone. To create a private broadcast for a select audience, you and the viewer need to be following each other on Twitter.
• You can draw on and color the live feed in real time, just like on Facebook Live and Instagram Live. However, the graphic enhancement capabilities of Periscope are comparatively limited and only available on its iOS app.
• Analytical insights about the audience are less detailed compared to similar tools such as Facebook Live or YouTube Live.

4. YouNow

YouNow is a live streaming service geared toward younger audiences. It started as the video version of Twitter where users interact with each other over live videos but has evolved into a broadcasting service that can also be used to live stream events.

✔ A smartphone with the YouNow app installed or a computer/laptop with a built-in/add-on webcam.

✔ A personal or business/event profile on Facebook, Twitter, Google, or Instagram to log in.

What are the key features of the tool?

• Broadcast an event from multiple vantage points by taking advantage of the multiple guest broadcasters feature.
• Screen share when using the desktop version of the tool. However, that will require downloading the desktop app.
• Interact with the audience through comments.
• Allow viewers to share event broadcasts with their followers on the tool.
• Use the tool’s hashtagging to popularize events. Hashtagging will automatically land your event in the feeds of the viewers following that hashtag.
• Know how many viewers are watching the live stream.

What should you watch out for when using the tool?

• All live streams are public by default.
• The potential audience of your social media friends/followers is lost since the tool does not tap into that. Instead, it relies on hashtags or links to live stream.
• live streams are saved to the profile only for three days. This limits the number of viewers who could watch it later.
• Analytical insights about the audience are less detailed than in any other tool in the report.

5. YouTube Live

YouTube Live is a live streaming feature on the popular video-sharing platform YouTube. The tool offers a wide range of broadcasting features, apt for anyone from a lone music performer to a full-fledged event with advertisements and promotions. It offers one benefit that no other platform in this list does—the search potential of being on YouTube, such that an event can be located simply through Google search.

✔ A smartphone with the YouTube app installed or a computer/laptop with a built-in/add-on webcam.

✔ A YouTube account, which can be created with a Google account.

What are the key features of the tool?

• Add automatic live captions (in English) to event broadcasts to make them more accessible to people with hearing limitations or those watching without audio.
• Interact with the audience in the chat window and take questions for the event and receive feedback. Follow conversations even after the live stream is over with the Live Chat Replay feature or disable certain chats entirely.
• Make use of advanced live streaming features such as broadcast delay and automatic recording.
• Save event broadcasts as videos on your channel. These can be watched by viewers later on.
• Assess analytical insights such as average live view duration, total view time, concurrent viewer, playbacks, and chat rate through the analytics dashboard and generate reports to analyze and understand the audience.

What should you watch out for when using the tool?

• User accounts must be verified to go live, which can take up to 24 hours.
• At least 1,000 subscribers are needed to go live from a mobile phone.
• You can go live using third-party hardware or software encoders to enhance the quality of the broadcast. However, that will require some technical know-how.

Next steps

Even with all this information, it can be overwhelming to select a free tool to live stream your event. Most of them sound like they offer similar features and the truth is, they do!

So, the question to ask yourself is: Do I have a presence on any of the social media platforms these tools are connected to?

If yes, go with the tool that allows you to tap into the existing audience base. If not, explore each of these tools and see which one feels the most appropriate for your event and gives a comfortable user experience.

If none of these free tools suffice your requirement, explore other live streaming tools on our website.

Product selection methodology

To select the products mentioned in this article, we identified the most-common live streaming products listings via Incognito Google search on Feb. 7, 2020. Products that appeared on third-party listings at least twice during this research were shortlisted for further evaluation.

Products were evaluated against the definition of a live streaming event: Live streaming an event means to broadcast the video and audio (simultaneously) of an event over the internet using an app or a web platform. The streaming audio and video may have a lag of a few seconds (sometimes).

Tools that did not fit this definition were eliminated, including:

• Tools that were geared toward a limited audience (e.g. live streaming specifically for gaming audiences).

• Virtual meeting/video conferencing solutions geared toward a business environment.

• Tools that did not offer a free version or offered limited capabilities with the free version (e.g. live stream that allows streaming only from the desktop, with one camera and one screen capture). We classified a product as free if:

  • It is offered as a free, standalone version of the software.

  • The free offering is not a trial version of the software where you must purchase the product after a certain period.

Note: The screenshots and products selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

Looking for Event Management software? Check out Capterra's list of the best Event Management software solutions.

Screen recording has become one of the best methods to create a footage of your desktop activity with ease. There might be several occasions when you want to capture your gameplay, record streaming videos, or either make some video tutorials or software reviews on your Mac. In case these circumstances arise, a good screen recorder is necessary. Actually, there are lots of screen recording software that are available online. However, most of these tools only offer paid version or have a poor recording quality. In this article, we will introduce the best free screen recorder for Mac.

Apowersoft Free Online Screen Recorder

Apowersoft Free Online Screen Recorder is a free but in the meantime very comprehensive program that you can use to create high-quality videos. With the help of this tool, you will have an easy access to the experience of using a brilliant screen activity recorder that doesn’t leave any watermark at all on your video after a successful registration. Moreover, this program can capture your desktop activity together with the audio coming from your system and microphone. Overall, there is surely no doubt that Apowersoft Free Online Screen Recorder is one of the best free screen recorders for Mac available on the market. To utilize this program, you can follow the step-by-step guide below.

• Firstly, you need to visit the official website of Apowersoft Free Online Screen Recorder.
• On the main page of the site you can click the “Start Recording” button to launch the screen recorder.
• Once you launched it, you can set to record screen or webcam, custom recording area, and change audio input, etc. You can also go to settings and make some configurations.
• Once done settings, hit the red recording button to start recording. During the recording process, you can add a webcam to your screen, and you can even add some annotations to it.
• After you have finalized the recording, click the stop button to stop it. At this point, a preview window will pop up. On the preview window, you can save the video by clicking the “Save video” button, or even share the video with your friends by clicking the share button.

Monosnap

Live Stream Player For Mac Free

Monosnap is another mentionable flexible program specifically developed for Mac OS. You can use this program not only to record your screen but also to take quick screenshots in case you need to use it as a powerful screen recording software. In addition, this tool can be used as a storage software. This program can also offer the option of capturing your webcam, microphone or system sound as you can just set it before you start recording according to your need. Aside from that, the mentioned program can record in 60 fps. This means that you can record smoothly even you are playing high framerate games. If you want to use this free video recording software for Mac, you may follow the steps below.

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• Download and install Monosnap.
• After successfully finalizing the installation, click the Monosnap’s drop down menu, then choose “Record Video” to start recording.
• In case you want to stop this program from recording, just click its drop down menu again then click “Finish recording” to end it. Afterwards, your recording will be saved automatically, and you can check it right away at the location of your choice of saving.

OBS Studio

The next free screen recording tool for Mac that you can rely on according to our list is OBS Studio. This is a free and open source screen recorder that is available on both Windows, Mac, and Linux. The suggested program will allow you to capture real-time activities and create excellent live streaming videos. Moreover, this program has the ability to incorporate footage from your previous recordings or add exiting videos. On the other side, this program is to some degree complicated, in the sense that you can take certain time familiarizing its interface and configurations. Here are the steps on how to use this program.

• First of all you need to have OBS Studio installed in your computer.
• Once you have it, launch OBS, then click “Scene” > “Source” > “Add Icon”, and then click “Windows Capture”.
• After the previous step is done, a pop up window will show and allow you to rename your video you are going to record. Once done, click the “OK” button to proceed.
• Next, select the window you want to record.
• Lastly, you only need to hit the “Start Recording” button to initiate recording. Once done recording, just click the top button to end it.

Jing

Another free screen recording software for Mac is Jing by Techsmith that has been very popular on the market for a long time. This program is very simple and easy to use that are the pillars of its popularity. It comes with a movable sun icon that can be placed anywhere on your display, which enables you to easily utilize its function. Aside from screen recording, you can use this tool to take screenshots and edit it right after capturing. However, this program can only record up to 5 minutes. If you are still interested to use this program despite its time limitation, you can follow these steps.

• First and foremost, download and install this program on your pc from the official Techsmith website.
• Hit the “Sun” icon and select “Capture”.
• Once you are inside the options panel, simply adjust the frame according to your preference then select “Capture video”.
• To stop the recording, simply hit the “Stop” button, and then the recorded file will automatically pop up for preview.

Quicktime Player

The last recording program for Mac is the Quicktime Player. This is an extensible multimedia framework that can be used not only to record videos but also to play, edit and share videos on Mac. This tool can be characterized with that it has a very intuitive interface which makes it very easy to use even for beginners. This program can create footage of your Mac screen with a web camera or iPhone screen. You can follow the instructions below to capture your screen using this best free screen recorder for Mac.

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• To begin with, you have to launch Quicktime Player at the first hand.
• Once you see the interface, click “File” and select “New Screen Recording”, then a screen recording window will pop up. On this window, you can configure your recording settings. After configuring, hit the red round recording button to start recording your screen.
• Once done with the complete recording process, click the “Stop” button in the menu bar, then your recorded file will automatically pop up.

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Conclusion

As you can see, the aforementioned programs are the currently best free Mac screen recording software you can find on the market. You can decide which program you will use for your recording. I highly recommend Apowersoft Free Online Screen Recorder. Compared to the other programs above, this program can be used to quickly record your screen, audio, as well as a webcam as it is a web-based application. Aside from that, it has an easy interface and even beginners can use it.